The Great Marketing Conundrum: Living in a Digital World!
We live in a digital world, and the importance of a digital presence for your practice cannot be understated! Even if you have a website, it is always good to update it every few years to keep up with the new digital trends. It is also critical that your website has a mobile landing page as well so people can view your practice information quickly while on the go! Most people use their phone/tablet for all their needs rather than logging on to a desktop to search.
Speaking of searching, don’t forget to consider Google Ads, and SEO ranking in your marketing budget. Connect with your website company to strategize how to use your ad budget best to fit your practice needs!
Determining what to put on your website can be challenging. Here at Vivos, we provide you the tools, education, and training to be the expert when treating with the Vivos System. You are the expert! Utilizing the Vivos logo on your website will limit what you can say because we are registered as a specification developer with the FDA. As a spec developer, we must be careful with what we say to ensure total compliance. As an Integrated Provider, you can say so much because you are the expert and the doctor.
As a provider, you can promote yourself by saying, “As a doctor…. or in my practice…”. The FDA cannot regulate what you are saying in your practice with your patients. It would be best if you took this opportunity to promote the new services you are offering in your office. You can even share some of these things in a newsletter for your patients.
Great statements you can place on your website:
1. (Dr. Dentist) is now treating people of all ages with a proprietary, non-invasive, nonsurgical treatment option for the treatment of mild to moderate sleep apnea, snoring and sleep disordered breathing.
Your Sleep Apnea may be the result of an obstruction in the airway caused by narrow dental arches and/or an underdeveloped jaw.
“In 98% of patients with OSAS, the condition is due to abnormal anatomical features of the soft tissues and/or the structures of the maxillomandibular skeleton that cause a “disproportionate anatomy” of the airway.”
*ARCH OTOLARYNGOL HEAD NECK SURG/VOL 137 (NO. 10), OCT 2011
2. You can finally breathe a literal sigh of relief! (Dr. Dentist)is now offering a new hope for a possible lasting solution for the millions of people who suffer from mild-to-moderate sleep apnea, snoring and sleep disordered breathing. *(Individual results may vary)
3. More than 133 million Americans live with a chronic disease or disability. According to the 2006 Institute of Medicine (IOM) report, Sleep Disorders and Sleep Deprivation: An Unmet Public Health Problem, found the cumulative effects of sleep loss and sleep disorders represent an unrecognized public health problem and have been associated with a wide range of negative health consequences, including hypertension, diabetes, depression, heart attack, stroke, and at-risk behaviors such as alcohol and drug abuse. * www.sleepapnea.org (American Sleep Apnea Association)
4. Do you have a child who struggles with ADD/ADHD, Bedwetting, Chronic Allergies, Dark Circles Under the Eyes, Swollen Tonsils and Adenoids, Trouble at School, Irritability, Frequent Headaches, Restless Sleep, Snoring, Aggressive Behavior, Daytime Drowsiness, Nightmares or Night Terrors, Arrested Growth or Crowded/Crooked Teeth? It may not be what you think! Contact (Dr. Dentist) today for a free evaluation.
5. When a child has an underdeveloped upper and/or lower jaw, the airway could be impacted, and the child may struggle with other health issues during their lifetime. It may not be what you think so call us today at (Dental Office Phone #)for a free evaluation by (Dr. Dentist Name)
6. (Dental Office Name) is now working with children who struggle to breathe when they sleep by using a system of orthodontic appliances and therapies. These treatments may help the upper and lower jaws to develop and reshape the oral cavity fully. As these areas develop more fully, the child’s airway may widen and expand, allowing the child to breathe better, and some of these symptoms may disappear. When children can breathe properly, they can begin to grow, learn, and blossom into their full potential.
7. Please join us for a Parent Educational Presentation to learn more about how these symptoms may be affecting people of all ages. Seating is limited, so please call the office at (Dental Office Phone #) to reserve a space. Don’t miss this exciting opportunity!
8. PADD/ADHD, Bed Wetting, Chronic Allergies, Dark Circles Under the Eyes Snoring, Irritability, Chronic Ear Infections, Swollen Adenoids and Tonsils Daytime Drowsiness, Nightmares/Night Terrors Aggressive Behaviors Problems at School Restless Sleep, Frequent Headaches, Delayed Growth and Development, Crowded and Crooked Teeth.
Do you know someone who is struggling with any of these conditions? They could all be linked to one root cause – Underdeveloped Jaws and a Compromised Airway! Contact (Dr. Dentist) today at (Dental Office #) and sign up for a Patient Education Meeting! It may not be what you think!!!
9. If you or someone you love is dealing with mild to moderate sleep apnea, you likely have experienced the impact. Sleep Apnea can affect an individual’s mood, behavior, vitality, and energy.
Videos you can put on your website
Right to Grow
Testimonials
Don’t forget to access your Creative Assets folder for patient testimonials you can utilize. As you grow, add your own patient testimonials!
Statistics You Can Share
1. “100% of American’s [are] directly or indirectly affected by snoring and sleep apnea.”
2. According to the Journal of Sleep Medicine, “38,000 annual cardiovascular deaths [are] related to sleep apnea.”
3. In 2017, the Mayo Clinic’s article, “Sleep Apnea” stated, “1 in 5 people have shortness of breath”
Don’t forget, your SEO specialist can use verbiage from your website to generate online ads as well!
Pro tip- consider adding a recording of your PEM to your website as a landing page! Talk about convenience! REACH OUT TO YOUR PRACTICE ADVISOR TO DISCUSS IDEAS AROUND THIS!